Why You Don’t Need to See the House First.

“Wait… you don’t go see the house before doing the CMA?

How do you price it?”

If you’ve ever asked yourself that question, you’re not alone.

In fact, most real estate agents have been taught the traditional method:

Step 1: The seller calls you to list their home.
Step 2: You schedule a time to see the house.
Step 3: You walk through, take notes, and nod thoughtfully.
Step 4: You spend hours running a CMA (Comparative Market Analysis).
Step 5: You go back to the seller with your presentation and hope they sign with you.

Sounds familiar, right?

But here’s the thing: this process is outdated, time-consuming, and full of opportunities to lose the listing.

The Hard Truth: Sellers Don’t Care If You See the House First
Sellers don’t want another agent walking through their home, pointing out flaws, and telling them what their house is worth based on a “gut feeling.”

They want results.

They want confidence.

They want an agent who knows how to sell, not just how to look at houses.

And here’s the truth no one tells you:
🚫 Seeing the house first doesn’t help you price it better.
🚫 Seeing the house first doesn’t make you more professional.
🚫 Seeing the house first doesn’t make the seller trust you more.

What does? A strategy that gets them the highest possible price with the least amount of stress.

Why Seeing the House First Can Actually HURT Your Chances of Winning the Listing

Most agents walk into a listing appointment thinking, “I need to win them over.”

But what really happens?

The seller starts listing off every upgrade they’ve made over the years.
They tell you their neighbor’s house sold for $50K more (and theirs is obviously better).
They focus on their emotional attachment instead of market data.
They expect you to agree with their inflated price, putting you in an awkward position.

Now, instead of being the expert guiding them, you’re stuck playing defense, trying to justify why their home isn’t worth what they think it is.

The Better Way: How I Get Listings Without Seeing the House First

Instead of wasting hours on an in-person visit that leads to emotional pricing battles, I do this:

Step 1: Set the Appointment & Send a Pre-Listing Video
Before our meeting, I send a quick intro video that builds credibility, sets expectations, and gives them a sneak peek at my process.

This warms them up before we even talk.

Step 2: Host a 45-Minute Zoom Listing Presentation
Why Zoom?

Because it removes distractions, keeps the focus on my proven process, and makes it easy for sellers to say YES without feeling overwhelmed.

Step 3: Ask the Closing Question & Send the Agreement ✍️
At the end of the call, I ask:

“Having had the chance to learn about my approach and how my company operates, are there any concerns you have about choosing me to successfully sell your home?”

If the answer is no (and it usually is), I send the listing agreement right then and there.

No wasted time.

No unnecessary back-and-forth.

No losing the listing because of an emotional pricing debate.

Want to Learn My Full Listing Process?

👉Download My Free Cheat Sheet!

Inside, you’ll learn:
✅ The exact pre-listing video script I use to warm up sellers.
✅ My 15-minute pricing strategy that makes commission objections disappear.
✅ The secret to making sellers feel 100% confident in hiring you—without even stepping foot in their home.

It’s time to work smarter, not harder. Grab the cheat sheet and start winning more listings TODAY!